성공을 부르는 포지셔닝 전략,

타이밍보다 먼저 생각해야 할 ‘자리 잡기’

사회에서 성공한 사람들은 왜 성공했을까? 그 비밀은 타고난 ‘재능’이나 ‘자질’이 아니라, 그 사람에게 맞는 ‘자리 잡기(포지셔닝)’와 ‘타이밍’에 있다. ‘자리 잡기’란 자신을 어떤 장소에 두고, 어떤 스킬을 살리며, 개인으로서 어떻게 살아갈지를 뜻한다. 그리고 그 장소가 사회의 의식 흐름에 부합하고 있는지가 바로 ‘타이밍’이다. 우리는 ‘타이밍’을 만들어내는 것은 어렵지만 ‘자리 잡기’ = 우리가 진을 쳐야 할 장소는 관리할 수 있다. 어떠한 환경에 자신을 두고, 어떠한 경험을 쌓으며, 어떠한 스킬과 커리어를 얻을 것인가. 자기 스스로 이것들을 생각하고 주도권을 획득해 나가야 한다.

 

이 책은 단지 조직 내 직책이나 업계 트렌드에 몸을 맡기는 것이 아니라, 스스로 인생의 진지를 구축하는 법을 알려주는 새로운 자기계발 전략서다. 단순한 직업이나 커리어 가이드를 넘어, 자기 인생의 주도권을 되찾기 위한 철학과 실전 전략을 담고 있다. 20대부터 60대 이후까지 전 생애 주기에 걸쳐 ‘어디에 어떻게 진을 치고, 어떻게 주도권을 잡을 것인가’에 대해 다루고 있으며, 특히 빠르게 변화하는 시대에 정체된 이들에게 인생의 방향을 재정비할 기회를 제공한다.

 

이 책은 다음과 같은 질문에 답한다.

 

▶ 지금 있는 조직, 지금의 커리어는 진짜 나에게 맞는 장소인가?

▶ 나는 나의 강점이 잘 드러나는 위치에 있는가?

▶ 50세 이후, 조직의 보호 없이도 살아갈 수 있는 진지를 마련했는가?

 

《포지셔닝으로 인생을 바꾸는 전략》은 단순한 자기탐색이 아니라, ‘경쟁 가능한 진지 구축’과 ‘개인 전략의 수립’을 구체적으로 실천하는 방법을 안내하며, 커리어 후반의 인생까지 포괄하는 긴 호흡의 가이드를 제공한다.

[목 차]
  

감수자의 말 인생은 자리를 잘 잡은 사람이 이긴다·················································4

프롤로그 재능보다 더 중요한 것은 어떤 장소를 선택할까?·······································8

 

CHAPTER 1. 자신만의 인생을 살아갈 수 없는 나라

일본이라는 자동차·················································································21

자율주행 모드를 해제하자·······································································25

직소퍼즐형에서 레고형으로·····································································28

스마트폰, 커닝도 대환영·········································································31

일하는 사람은 두 부류로 나뉜다································································34

일자리를 잃는 사람들·············································································36

일의 가치는 ‘○○’에 의해 결정된다···························································39

‘사내 자영업자’를 목표로 삼자··································································42

1만 시간으로 프로가 될 수 있다································································44

우리는 이미 프로가 되어 있다···································································47

기업의 승자와 패자는 1998년에 갈렸다······················································50

우리가 그만둬야 할 5가지········································································52

 

CHAPTER 2. 승산이 있는 장소를 찾아 진지를 구축한다

에너지를 얻을 수 있는 일과 에너지를 빼앗기는 일·········································57

일하면서 절대 해서는 안 되는 것·······························································59

좋은 회사, 나쁜 회사를 구별하는 3가지 포인트·············································61

JPH로 인해 자신을 망쳐서는 안 된다·························································64

모든 조직은 점점 무능해진다····································································67

개인 X 조직·························································································69

고안하는 측, 정보를 제공하는 측에 선다······················································72

희소성 있는 정보를 창출하려면?·······························································75

동료가 즐거워할 만한 장소를 찾는다··························································78

의식적으로 환경을 바꾼다·······································································82

예술적인 생활 방식················································································85

‘정답’이 없는 사회에서 살아가기 위해서는?·················································88

나라(奈良)에서 하이엔드 빙수 기계가 탄생한 이유···········································91

‘커리어의 대삼각형’을 만들다···································································94

세 번째 발은 크게 내딛자········································································99

반드시 승리하는 프레젠테이션 기술························································· 104

회사를 상대로 협상력을 갖추기 위해서····················································· 109

 

CHAPTER 3. 나는 이렇게 ‘자리 잡기’를 해왔다

22세, 재학 중 직장인이 되다·································································· 113

앞으로의 시대는 ‘역발상’이 통한다·························································· 117

30세, 갑작스럽게 찾아온 병으로 인생이 180도 바뀌다································· 119

33세, 열정적으로 책을 읽기 시작하다······················································· 122

37세, 파리로 향하다············································································ 125

40세, ‘자영업자’라는 길을 선택하다 ························································ 127

47세, 중학교 교장에 취임하다································································ 131

52세, 단숨에 새로운 가능성이 펼쳐지다···················································· 134

61세, 아내, 자녀와 떨어져 이주하다························································ 138

성공은 이동 거리와 비례한다·································································· 140

65세, ‘조례만 하는 학교’를 개교하다························································ 143

독특한 3가지 원칙··············································································· 147

앞으로 다가올 70대를 위해 후지산 가와구치호에서 ‘자리 잡기’를 계획하다········ 151

 

CHAPTER 4. 인간의 그릇을 키우려면?

인생의 에너지 곡선·············································································· 159

상대를 끌어당기는 요소는 ‘골짜기’와 ‘전환점’············································ 163

신용 있는 사람의 10가지 조건································································ 165

인간의 그릇은 다이아몬드!?··································································· 167

호리에 다카후미 씨의 사례 ···································································· 170

니시노 아키히로 씨의 사례···································································· 173

필요한 것은 ‘뜻’, ‘철학’, ‘미의식’······························································ 175

60세 이후에는 젊은 사람들의 도전에 투자하자··········································· 178

정보 편집력을 높이는 2가지 요소···························································· 181

사고 정지 상태에 빠지지 않기 위해·························································· 184

 

CHAPTER 5. 운을 내 편으로 만들기 위해서는?

행동은 신속하게, 그리고 무수히 많이······················································· 189

상대를 웃게 만드는 사람에게 행운의 여신은 미소 짓는다······························ 191

자신의 실패담을 이야기하면, 긍정적인 에너지를 얻을 수 있다························ 194

유머와 위트를 키우자··········································································· 199

뇌가 연결되는 장소를 만든다·································································· 201

나에게 일어난 기적·············································································· 204

‘세상 수업’ 성립 배경에 얽힌 인연························································ 205

첫눈에 반한 그림············································································· 206

100만 가구 중 한 집········································································· 207

천연기념물을 기르다········································································ 209

뜻밖의 장소에서 후배와 재회······························································ 210

왜 운을 끌어당길 수 있을까?···································································· 212

나에게 일어난 기적 같은 만남································································· 214

사다 마사시 씨················································································ 214

구마 겐고 씨··················································································· 217

하루나 아이 씨················································································ 220

에조에 히로마사 씨·········································································· 223

히라바야시 요시히토 씨····································································· 225

10가지 기적을 적어보자······································································· 230

 

CHAPTER 6. 50세부터 시작하는 ‘정년 없는 삶’

포장마차를 시작해보자········································································· 233

인생은 특별한 마라톤··········································································· 235

온라인 개인 학원을 설립한다·································································· 238

내가 주목하는 5 + 3 분야······································································ 241

시간을 사용하는 방식을 바꾼다······························································· 243

돈을 쓰는 방식을 바꾼다······································································· 245

프로를 구매하기·············································································· 247

아바타를 구매하기··········································································· 248

커뮤니티를 구매하기········································································ 249

자신을 헐값에 팔아본다······································································· 252

자신을 해방한다·················································································· 255

내 안의 ‘광기’를 키워보자····································································· 258

 

CHAPTER 7. 60세 이후의 ‘진정한’ 돈 이야기

‘노후 2,000만 엔 문제’의 진실······························································ 263

60세 이후의 인생을 유형별로 분류하면…················································· 264

지출 - 얼마가 있어야 생활할 수 있을까?·················································· 267

수입 - 연금 수입은 얼마나 될까?··························································· 271

수입과 지출 관리················································································ 273

적자를 없애거나 줄이기····································································· 273

60세까지 수익을 창출하는 자산 마련하기·············································· 274

예기치 못한 지출을 미리 상정해 대비하기·············································· 274

자신에 관한 교육비를 늘리기······························································ 276

외주(위탁)를 적극적으로 활용하기························································· 277

리버스 모기지 활용하기····································································· 277

‘자리 잡기’는 인생 후반부에 큰 영향을 미친다··········································· 279

 

에필로그 ‘죽음’을 생각해봄으로써 인생을 개척할 수 있다··································· 282

[본 문]
  

여러분은 자신만의 인생을 살고 계시는가요? 만약 여러분이 진심으로 ‘내 인생의 주인공’이 되고 싶다면, 반드시 해야 할 일이 있습니다. 그것은 우리 사회의 특수성을 파악하고 그 틀에서 약간 거리를 두는 것입니다.

-p. 20

 

이제는 회사의 수명이 짧아졌을 뿐만 아니라, 사업의 라이프 사이클도 짧아지면서 개인의 직업 수명이 더 길어지는 역전 현상이 발생하고 있습니다. 이렇게 되면 ‘의지하려면 큰 나무 그늘 아래’라는 논리가 더이상 통하지 않게 됩니다. 조직에 소속되어 있더라도 ‘내가 의지할 수 있는 것은 스스로의 능력뿐’이라는 각오가 필요합니다. 이제, 자율주행 모드를 해제하고 자신의 포지셔닝을 전략적으로 생각해야만 하는 상황이 온 것입니다.

-p. 43

 

자신이 주인공이라는 의식을 갖고 일할 수 있는 환경이 주어진다면, 누구나 일에서 에너지를 얻을 수 있습니다. 반대로, 누군가의 지시에 따라 그저 작업만 수행해야 한다면, 에너지는 점점 빼앗기게 될 것이고요. 달리 말하자면, 성장에 별다른 도움이 되지 않는 단순한 ‘정보 처리형’ 업무만 계속하게 되면 에너지가 소모되고, 스스로 주도적으로 생각하고 가설을 세우며 시행착오가 용인되는 ‘정보 편집형’인 창의적인 업무를 통해서는 에너지를 얻을 수 있다는 것입니다.

-p. 63

 

일반적으로 인간은 자기 혼자만의 시각으로 세상을 바라봅니다. 하지만 사회가 이처럼 다양화된 시대에는 자신의 시각만으로는 한계가 있습니다. 그러한 점에서, 책에는 저자가 평생에 걸쳐 축적해온 독자적인 견해와 전문성이 담겨 있습니다. 책을 읽으면, 저자의 관점에서 세상을 간접적으로 바라볼 수 있는 것입니다. 그러한 관점을 얼마나 다양하게 가질 수 있을지가 관건입니다.

-p. 124

 

이제 ‘정답’이란 존재하지 않고, 납득할 수 있는 해답이 필요한 시대가 되었습니다. 정보 편집력이 더욱 중요해진 시대가 된 것입니다. 하지만 우리는 목표나 매뉴얼대로 움직이는 것은 잘하지만, 비전과 세계관을 창조하는 데에는 익숙하지 않습니다. 오히려 서투르지요. 그렇다면, 처음부터 완벽하게 할 필요는 없습니다. 일단 움직여보고 시행착오를 겪으며 점차 개선해나가면 됩니다.

-p. 184

 

운을 끌어당기는 사람은 운이 오기만을 가만히 기다리는 것이 아니라, 적극적으로 행동하기 때문에 운이 찾아오는 것입니다. ‘충분히 분석한 후 단번에 맞히자’라는 사고방식은 ‘정답주의’입니다. 우리는 그것이 아니라 일단 해보고 (한 걸음 내디디고) 점차 수정해나가는 ‘수정주의’가 필요합니다.

-p. 189

 

뇌는 우리가 신경을 쓰는 대상, 집중하는 대상과 관련된 신경 회로를 연결해서 새로운 시냅스를 형성합니다. 그렇게 되면 발신 메시지는 점점 더 강한 신호를 발산하게 될 것입니다. 그리고 강한 메시지가 발신되면 거기에 호응하는, 같은 파동을 지닌 사물·사건·사람이 자연스럽게 끌려오게 되는 것이지요. 이것이 바로 흔히 말하는 ‘끌어당김의 법칙(Law of Attraction)’의 정체가 아닐까요?

-p. 213