First of all, it was in the fall of 2006 when I first received an offer to publish a book. At that time, when I was running a business on the Internet, the president of a publishing company contacted me by phone and suggested that I publish a book based on my experiences in various Internet businesses. I remember that I was in my early 30s at that time. The website I was operating while working for a company allowed you to watch broadcasts from all over the world for free in real time through the Internet, in the days when there was no personal Internet broadcasting such as Pandora TV or Afreeca TV. As the website had more thatn 100,000 members, it was a website that performed well in terms of the visitor traffic. Anyway, after receiving the offer to write a book for the first time, I thought about it for several days. I wondered whether I was qualified to write a book like others, and I worried about whether my book would be sold if I wrote it and whether my writing would be helpful to people. But when I think about it now, I feel that such worries were futile. Everyone in this world lives their own life. Even twins born in the same boat have different lives in their own way. In other words, everyone in this world lives a different life and has their own philosophy. Therefore, I think that even a small thought or experience of one person can be a good calculus and reference for someone in the world and can inspire their own life. Hence, the reason why I wrote this book is that many people in this world are living their own way, but somewhere in this world, my experiences and thoughts can be a little bit of reference or help in living life and doing IT-related businesses. I decided to write because I thought it wouldn't be possible. Anyway, through writing this book, I would like to write my own various experiences that I have not been able to spread to the world

Index Table of contents Drawing of contents Figure of Contents Part 1 The Internet and Things 1.1 What is the Internet of Things 1.2 Start of Internet Business 1.3 Internet Email Marketing 1.4 Internet Search Engines 1.5 Internet Marketing Tools Part 2 The Internet and Philosophy 2.1 Internet and Websites 2.2 Internet Business and Philosophical Thinking 2.3 Business Philosophy Part 3 Internet of Things and Business 3.1 Information System Development Project 3.2 Start of IoT Business 3.3 Internet of Things and Technology 3.4 Business and Entrepreneurship 3.5 Overseas Expansion and Business Philosophy Part 4 Overseas Expansion and Technology Value 4.1 Overseas Expansion of IoT 4.2 The Technological Value of IoT 4.2.1 Technology Valuation Statement Evaluation Method 4.2.2 Technology Valuation Document Assessment 4.2.3 Technology Value Evaluation Research 4.3 Patents and Intellectual Property Rights 4.3.1 Importance of Intellectual Property Rights 4.3.2 Patent Study for Idea Discovery Part 5 Internet of Things and Philosophy Reference Closing Remarks Copyright Index Title page ······························································································· i Author’s Note ···················································································· iii Index ······································································································ v Table of contents ············································································· vii Drawing of contents ····································································· viii Figure of Contents ········································································· xiii Part 1 The Internet and Things ····················································· 1 1.1 What is the Internet of Things ·································································· 1 1.2 Start of Internet Business ·········································································· 6 1.3 Internet Email Marketing ········································································ 17 1.4 Internet Search Engines ··········································································· 21 1.5 Internet Marketing Tools ········································································ 29 Part 2 The Internet and Philosophy ·········································· 37 2.1 Internet and Websites ············································································· 37 2.2 Internet Business and Philosophical Thinking ····································· 46 2.3 Business Philosophy ················································································ 50  [N Part 3 Internet of Things and Business ···································· 63 3.1 Information System Development Project ············································ 63 3.2 Start of IoT Business ················································································ 80 3.3 Internet of Things and Technology ························································ 88 3.4 Business and Entrepreneurship ··························································· 115 3.5 Overseas Expansion and Business Philosophy ·································· 133 Part 4 Overseas Expansion and Technology Value ············ 150 4.1 Overseas Expansion of IoT ·································································· 150 4.2 The Technological Value of IoT ···························································· 165 4.2.1 Technology Valuation Statement Evaluation Method···················· 172 4.2.2 Technology Valuation Document Assessment ·····································182 4.2.3 Technology Value Evaluation Research ········································· 197 4.3 Patents and Intellectual Property Rights ············································ 209 4.3.1 Importance of Intellectual Property Rights ··································· 209 4.3.2 Patent Study for Idea Discovery ····················································· 214 Part 5 Internet of Things and Philosophy ····························· 371 Reference ·························································································· 377 Closing Remarks ············································································ 379 Copyright ························································································· 382